Uma Musume: Pretty Derby picks up 57% of mobile revenue outside Japan in two months since global launch

• Uma Musume: Pretty Derby has earned $46.8m outside of Japan since global release, representing 57% of total player spending since.
• Japan remains the game’s most lucrative market at $35.4m since June 26th, followed by the US with $31m.

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Uma Musume: Pretty Derby has generated 57% of global mobile revenue outside of Japan since its worldwide rollout.

After four years in Japan, Cygames’ horse girl racing game debuted on the global stage on June 26th, 2025.

In two months since, it has picked up another $35.4 million in its home country while racing to $46.8m overseas, according to AppMagic estimates of player spending on Google Play and the App Store.

The US has led overseas spending at $31m over two months with the title, making the market Uma Musume’s second-most lucrative worldwide. Players in the US spent 87% as much as those in Japan over the period. Canada follows as the third highest-spending market globally.

A marathon or a sprint?

Uma Musume: Pretty Derby trotted to financial success in 2021 as the year’s biggest mobile hit in Japan. It became Cygames’ flagship game and dominated the country’s charts for two years running, but spending has slumped year-over-year since release.

From almost $1 billion in Japan in 2021, down to $331.2m in 2024, the title’s global release has come far from the game’s peak player spending – but is a move that appears to reflect confidence in Western receptiveness to Japanese media.

Uma Musume generated $22.8m outside of Japan during its global version’s first 30 days and has more than doubled this sum another month later.

Its share of overseas spending has grown from just over 50% after one month to 57% after two, and not due to any notable decline in Japanese spending.

Though, with the title having generated over $2.5bn in Japan before its global rollout, the overseas market currently represents just 3% of lifetime player spending.

Cygames’ latest title, Shadowverse: Worlds Beyond, meanwhile, launched in Japan and overseas on June 17th, 2025, and has made 11% of its player spending outside Cygames’ home country. The digital TCG saw a 786% spending surge after the debut of its first new card set.