Discord launches Orbs to scale in-app rewards
- Orbs can be earned by watching ads on Discord and through the Quest system.
- The Orbs currency can be redeemed for rewards and access to Discord Nitro.
- Discord’s new system aims to streamline ad campaigns by eliminating the need for custom rewards or audience targeting.
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Discord has launched a new global virtual currency system called Orbs to reward users for completing in-app Quests.
Orbs can be redeemed in the Shop for rewards like decorations, improved streaming features, and limited-time access to Discord Nitro.
For advertisers Discord said the system simplifies campaign launches by removing the need to supply their own rewards or tailor them to specific audiences.
The company has also partnered with brand measurement company Kantar to help advertisers measure the effectiveness of their Quests campaigns as it plans to expand its Play Quest format to more brands.
“Digital living room”
Discord said it will introduce more ways for users to redeem Orbs and will offer Nitro subscribers exclusive deals across its ecosystem.
“Discord is the digital living room designed for gaming where users seek meaningful connections and real friendships thrive,” said Discord SVP of product Peter Sellis.
“Our vibrant ecosystem offers advertisers unparalleled access to engaged audiences that come to Discord to play games with their friends, and we’re always working to create new ways for brands to engage and reward our users authentically.
He added: “Our goal is to enable more partners to engage with our audience in an authentic, game-focused environment while also supporting the discovery and growth of great games.”
