Apple updates tax policies across multiple countries to comply with new regulations

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Apple has updated its App Store pricing and tax policies in multiple regions to comply with changing regulations.

These adjustments impact both apps and in-app purchases, with some changes taking effect immediately and others rolling out in the coming weeks and months.

The iPhone maker has implemented the new tax and pricing rules in five countries. Azerbaijan and Peru now impose an 18% value-added tax (VAT), while Slovakia has increased its standard VAT from 20% to 23% and introduced a reduced 5% rate for ebooks. 

Estonia has raised the reduced VAT for news publications and periodicals from 5% to 9%, and Finland has increased the reduced VAT on ebooks from 10% to 14%.

Apple said it would adjust prices for developers without Azerbaijan or Peru as their base storefronts to ensure consistency with global pricing.

New tax role in Japan

Starting Tuesday, April 1st, Apple will operate as a Specified Platform Operator in Japan, requiring it to collect and remit a 10% Japanese Consumption Tax (JCT) on paid apps and in-app purchases from developers outside Japan. 

This tax applies to all digital content, including game-related items. Developers should expect adjusted proceeds and are encouraged to review Apple’s official guidelines to adapt their pricing strategies.

Elsewhere, Vietnam now requires all App Store games to be licensed under new regulations tightening control over digital content. 

Apple has outlined compliance steps, advising developers to obtain a license from Vietnamese authorities, enter the license details in App Store Connect, and submit an update for App Review.