EA Sports Reveals Partnership With Nike’s NFT Platform
NFT’s have remained a controversial topic, particularly around gaming, though that hasn’t stopped everyone in their tracks from continuing to find ways to introduce them into their games.
The most recent advance of NFT’s into games comes from EA Sports signing a deal with Nike’s own NFT platform, .SWOOSH.
What’s In The Game? Only time will tell…@EASPORTS x .SWOOSH 🎮⚽️🏈🏆 pic.twitter.com/AXgidKX7rd
— .SWOOSH (@dotSWOOSH) June 1, 2023
“Nike Virtual Studios and EA Sports are today announcing a new partnership aimed at enhancing and personalizing the virtual sports experience for fans all over the world.” the announcement read.
How soon we begin to see NFT’s in any of the EA Sports annualized titles is still to be seen, but the announcement already refers that it’ll begin to happen in the future.
“In future EA Sports titles, EA Sports and Nike plan to make select .SWOOSH virtual creations available allowing members and players unique new opportunities for self-expression and creativity through sport and style.”
With the tweet announcement referencing American football, that might be a hint that Madden will be the first series to see NFT’s included.
Source – [Nike]
