Microsoft CEO says the company is focused on ‘fundamentals’ to ‘win back fans and strengthen engagement’ in Windows 11
I’m not sure whether it’s because of the RAMpocalypse and resultant PC component prices, Windows 10 (partial) EOL, Valve’s Linux-based Steam Machine announcement, or something else, but there seems to be increasing focus on operating systems and software compared to hardware this year. Perhaps it’s just that people were finally getting to their wits’ end with bloated, buggy software. Microsoft is taking note, though, and is looking to “win back fans and strengthen engagement.”
That’s according to the company’s CEO, Satya Nadella, who said in an earnings call: “When it comes to our consumer business, we are doing the foundational work required to win back fans and strengthen engagement across Windows, Xbox, Bing, and Edge.”
“Our north star remains the same”, the CEO said, “delivering customer value with the highest quality and top-class innovation.”
Microsoft began ending support for Windows 10 late last year, which seemed to spur a fresh spate of complaints about Windows 11 from many users. The sentiment seemed to be, ‘if we’re being forced onto Windows 11, at least make it good.’
Then, last month, Pavan Davuluri, Microsoft’s Windows president, explained that the company was going to focus on making Windows better in some fundamental ways that users have actually been asking for.
Previously, there’d been what seemed like two years straight of AI-focused updates that people hadn’t asked for, without addressing any underlying issues that many users actually care about, such as general desktop performance and bugginess.
Davuluri said Microsoft will be focusing on such areas and also scaling back AI in areas where it’s not needed. And it seems that this isn’t just talk, either, as certain AI tools have already been cut, and there have been some nice changes to core Windows apps and features, such as Windows Update. Though the extent to which those AI tools are actually cut rather than simply moved or partially cut (as with Notepad and Snipping Tool) is debatable.
Regardless, the “foundational work” already seems to have begun. I suppose Microsoft will just have to hope it’s enough to slow the slowly rising tide of Linux emigrees.
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