NCSoft acquires majority stake in Singapore’s Indygo Group for $103.8m
- The acquisition signals NCSoft’s strategic pivot toward casual mobile games as a key growth driver.
- Indygo Group is the parent company of Vietnam based casual and puzzle game studio, Lihuhu.
- Lihuhu is expected to act as NCSoft’s regional hub for casual game development in Asia.
- NCSoft is also planning to acquire Korean mobile casual studio Springcomes.
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South Korean games outfit NCSoft has acquired a majority stake in Singapore-based mobile games publisher Indygo Group for $103.8 million.
Indygo Group also owns Vietnam-based casual and puzzle game developer Lihuhu, marketing a major expansion for NCSoft in the Southeast Asia market.
The move is part of NCSoft’s plans to sharpen its focus on casual mobile games as a new growth driver.
Moreover, NCSoft plans to acquire Korean mobile casual studio Springcomes as part of its push to strengthen its casual games portfolio further.
M&A ambitions
NCSoft has also established a mobile casual centre to build an integrated ecosystem spanning game development, publishing, data sharing, and technology.
“With the acquisition of Lihuhu, we have established a growth foothold in the global mobile casual game market,” said NCSoft co-CEO Park Byung-moo. “We expect Lihuhu to serve as a hub for casual game development in the Asian region.”
“We are in talks with European studios for further mergers and acquisitions. Along with M&As, we are also seeking business collaborations with multiple global game studios to expand our casual game business.”
Pocket Gamer Connects will be exploring the Asia and Southeast Asia games markets next year. Events for 2026 currently include PGC Summit Shanghai on July 30th and PGC Summit Bangkok on October 27th.
