It looks like Samsung is taking a leaf out of Nvidia’s book and making a proper PC processor

If 2026 has been a poor year in regard to hardware pricing, it’s at least been a good one in terms of companies and architectures spreading their roots into unfamiliar territories. Primarily, I’m thinking about Nvidia RTX Spark, the company’s first proper desktop/mobile processor announced just last month. And now, it seems Samsung has taken note, as it will reportedly be making its own Arm-based chip for desktop/mobile, or ‘AI PCs’ as they now unfortunately seem to be called.

Apparently it will be called Gaia—a strange name, perhaps, given the planet-eating energy consumption of AI datacentres. But enough cynicism, the double plus-side here is that not only will we be getting a new processor, but also hopefully some decent competition against Nvidia’s RTX Spark alongside Qualcomm’s Arm-based chips.