Baldur’s Gate III Voice Actor Samantha Beart Says CEOs Want To Use AI To Save Money, Even If It Means Destroying Their Reputation

The voice actor behind Baldur’s Gate III character Karlach has slammed gaming CEOs for their application of AI in development, saying they simply want to save money even if it means destroying their reputation in the long run.

Speaking with EDGE, Samantha Béart also touched base how actors will react to the continue push for AI in gaming, feeling they won’t simply back down while the technology effectively takes away their jobs.

Essentially, [CEOs] just want to save money. In the long term, it’ll destroy their reputation, their company, everything. It’s just not going to happen. Why would you do it? You’ve just signed your way out of any sort of job or career.

Related Content – Upcoming PS5 Games 2025: The Best PS5 Games Coming Soon

We have an industry of highly artistic people who’ve had a calling to do this stuff, and then you’ve got these people with money, who don’t play games, who see it as an easy way to make a return on investment. It’s very difficult to negotiate with people on opposite sides of the spectrum. You don’t show up on set and realize as you’re filming that it’s Marvel. You sign an NDA and then they tell you. Whereas in video games, culturally it seems to be they give you an NDA, and then they still don’t tell you what’s going on, which just doesn’t help the performance.

The application of AI in game development has been a controversial topic for a while now, and many large-scale publishers have chimed in on the matter. Back in March 2024, Electronic Arts CEO Andrew Wilson stated that generative AI could boost monetisation by up to 20% over the next five years, as well as sending development efficiency soaring by 30%.

Meanwhile, Take-Two boss Strauss Zelnick said back in February of this year that he thinks the use of AI could boost employment in the games industry rather than cause people to lose their jobs.

[Source – EDGE via GamesRadar]