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The state of WoW going into 2024: Blizzard had to deliver the best year ever for World of Warcraft, and it did

World of Warcraft soars triumphantly into its 20th anniversary year in 2024, but just two years ago, that milestone was hardly guaranteed.

Blizzard’s modern MMO was on life support toward the end of the Shadowlands expansion. Players had dropped away in droves as complicated power systems, endless grinds for “fun” rewards, content droughts and unevenly interesting zones caused them to look elsewhere for entertainment.



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