‘Technical Error’ Led To Mid-Game Advert In Assassin’s Creed, Says Ubisoft

Yesterday, we highlighted a video that showed an Assassin’s Creed advert popping up mid-game in certain titles on Xbox and even PlayStation and PC, and now Ubisoft has responded to the backlash it’s been receiving online.

According to the company, this advert was a “technical error” that wasn’t supposed to show up at all. In a statement to The Verge, it was confirmed that the issue had been addressed and we shouldn’t be seeing it any further.

Update: There’s actually a longer version of this statement now, as shared by the official AC Twitter account:

“We have been made aware that some players encountered a pop-up message in-game while playing certain Assassin’s Creed titles yesterday. This was the result of a technical error that has now been fixed. Our intention was to display a promotion for Assassin’s Creed Mirage as part of the franchise news in the main menu of other Assassin’s Creed games.

Unfortunately, this technical error caused the promotion to appear in one of our in-game menus instead. We want to ensure the best player experience possible, and these disruptive pop-ups were promptly removed once we learned of the issue. We appreciate your understanding as we investigate the cause of the issue.”

Obviously it’s good to know we shouldn’t have to deal with this anymore, although we’re still a bit perplexed by some of those reports that suggested they were experiencing it even in non-Ubisoft games! Perhaps they were mistaken…

If you notice any more instances of this, please do tell us in the comments! Hopefully it’s fixed for good now though.