The big news in the social media world today is that Twitter has changed its logo to the letter “X” as part of a major rebranding effort, and the fact that it looks very similar to the Xbox Series X logo isn’t lost on Xbox fans!
The Series X logo isn’t seen all too often in Xbox’s marketing materials, but it is included as part of the big “Optimized for Xbox Series X” banner, and it’s clearly got a lot in common with Twitter’s new design.
This was highlighted by The Verge’s Tom Warren on the platform a few hours ago:
Xbox fans on Twitter have been having fun with this news all day, and some current and former members of Team Xbox including Major Nelson and Eden Marie have also been commenting on the new “X” design:
It’s definitely a perplexing move from Twitter owner Elon Musk, but it’s also conjured up a lot of buzz, so we doubt he’ll care too much about some of the negative reactions! Welcome to a new era, folks…
If you’re interested, here’s an excerpt about the Twitter rebrand courtesy of CEO Linda Yaccarino:
“It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.”
“X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.”