One of the industry’s more skeptical CEOs thinks AI tools will ‘raise the bar’ for videogames

Over the past few years of listening to gaming executives talk about the industry during earnings reports, I’ve found Take-Two CEO Strauss Zelnick to be one of the more circumspect bosses in the business. He’s been relaxed about the rise of Xbox Game Pass, noting whenever he’s asked about it that subscriptions are still a small part of the business, and he didn’t declare NFTs to be the future of commerce five minutes after finding out about them. It’s a low bar, but it’s mildly refreshing to hear a tech exec respond to buzzwords with something other than a golden retriever’s unconditional enthusiasm. So it went on Monday when Zelnick was asked during an investors call what he thought of advances in AI tech, at least at the start of his response.

“You know I’m the first person to be skeptical of other people’s hype,” said Zelnick. “And I would like to note that AI stands for ‘artificial intelligence’ and there is no such thing as artificial intelligence.”

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