Xsolla and Second Dinner launch new Marvel Snap Web Shop
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Xsolla has launched a new, officially branded Web Shop for the mobile title Marvel Snap, developed by Second Dinner.
The direct-to-player platform has been created to provide players with a rewards-focused experience and is intended to support the studio’s long-term live ops strategy as it moves into self-publishing. The new shop aims to create a deeper and more direct relationship between the studio and its global player base.
The web shop is powered by Xsolla’s Web Shop for Mobile Games solution and includes features such as a branded user interface, promo code redemption, web-exclusive offers, and integrated analytics tools.
This upgraded experience introduces several new features and launch-specific offerings:
- Fully branded UI consistent with Marvel Snap’s in-game look and feel
- Personalised promo code redemption, welcome bundles, and web-exclusive offers
- Integrated live ops tools for segmented targeting, timed rewards, and event synchronisation
- Reward systems and seasonal pass alignment to drive engagement
- Enhanced analytics and A/B testing for real-time performance optimisation
At launch, players can access a set of limited-time offers, including:
- A seasonal Web Shop Milestone Track, where players can earn Web Points with every purchase to unlock bonus rewards, such as exclusive variants
- Boosted Daily Free Claim, granting 200 Credits per day throughout the launch month
- More web-exclusive promotions are coming soon, designed to deliver recurring offers and unique bundles to reward loyal players
“Xsolla has helped us build a Web Shop that feels native to the SNAP experience…”
Matt Wyble
At launch, players can use the global promo code “WEBLAUNCH” to access special offers. Launch promotions include a seasonal Web Shop Milestone Track, where purchases contribute to unlocking bonus rewards, and a boosted daily free claim of 200 credits for the first month.
“Second Dinner’s decision to build a branded, global Web Shop reflects what more developers are discovering: direct-to-player commerce isn’t just viable, it’s valuable,” said Xsolla chief strategy officer Chris Hewish. “From seamless payments to real-time optimisation tools, this collaboration showcases what happens when powerful technology meets passionate game makers.”
Second Dinner chief operating officer Matt Wyble added: “With the transfer of publishing to our own company, one of our most important priorities has been to create more direct relationships with our players and offer value outside of the app stores. Xsolla has helped us build a Web Shop that feels native to the Snap experience, while giving us the tools to offer better rewards, smarter promotions and more meaningful engagement.”
To learn more about building a branded Web Shop, visit Xsolla.
