AMD’s CEO claims 9070 XT sales are 10x higher than all previous Radeon generations but that’s just for the first week of availability

AdminMarch 25, 2025

After the tantalising tidbit of information that AMD has carved out a 45% market share in Japan comes a much bigger bomb from the company’s CEO. Dr. Lisa Su says that the Radeon RX 9070 XT is bar far the best-selling AMD Radeon GPU ever and by a factor of 10. Yes, really.

Is there a catch? Well, she was only talking about first-week sales. Speaking to Asus rep Ordinary Uncle Tony(otherwise known as Tony Yu and Asus’s General Manager for China), Su said, “the 9070 XT has been a fantastic success. Actually, it’s been the number one selling for all of the AMD Radeon generations for first-week sales by far, 10x higher than previous generations.”

Su doesn’t put actual figures on it, so it’s hard to know how that translates into actual volumes. And of course, bumper sales for a week and then no availability for months, by way of example, wouldn’t necessarily mean impressive overall volumes.

So, arguably the real question is long-term availability, not first-week sales. On that subject, Su says, “we’re increasing the manufacturing so that we can have more gamers who have access.” Again, the lack of specifics is a little frustrating even if we applaud the general sentiment.

Predictably, Su emphasised AMD’s current focus on bringing features and performance to the relative mainstream of the market. “Everyone likes a very, very high-end GPU, but not so many people can access it,” Su observes, adding that AMD remains committed to bringing, “the best gaming capability to a good price point.”

(Image credit: Future)

Among other topics, Ordinary Uncle Tony also asked Su for her take on the view that chip manufacturing costs seem to be escalating while the performance benefits of new nodes are diminishing.

“It is true that the silicon scaling is getting more difficult. We saw this trend for the last five-plus years,” Su says. The solution? Su thinks silicon still has some legs, but that it will require some companion technologies to maximise returns.

“From AMD’s standpoint, we have invested in next-generation technologies, for example, our chiplet packaging technology. Our 3D stacking is another example,” she says. “I think silicon still has a long way to go, but we have to continue to optimise not just on silicon but on package and also on system and also with software.”

Anywho, it will certainly be interesting to see both how available AMD GPUs are over the coming months and then what impact that has on AMD’s broader market share when the usual data-collating suspects chime in later this year with their estimates. Long story short, it seems clear there’s major demand for AMD’s new GPUs, the question is whether the company will actually make enough of them to gain significant market share. Watch this space.

Original Source Link

AdminMarch 25, 2025

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Honkai: Star Rail rockets past $2bn on mobile in under two years

Review: RollerCoaster Tycoon Classic (Nintendo Switch)

Related Articles

Wordle today: Answer and hint #1377 for March 27

Kingdom Come: Deliverance 2’s masterful quest design can be summed up by one wonderfully weird search for a magic stone

A new Game of Thrones RPG is coming to Steam today with a cast of ‘familiar faces,’ which is good because it’s really the only way to tell it’s a GoT game at all

Ubisoft scores a legendary ratio against Elon Musk on his own platform—which hopefully marks a final end to all the Assassin’s Creed Shadows’ culture war nonsense