Bilibili’s mobile game revenue soars 79% in Q4 sparking company’s first-ever profitable quarter
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Chinese video-sharing platform and developer Bilibili’s mobile games revenue surged by 79% year-over-year in Q4 to ¥1.8 billion ($246.3 million).
In its latest financials, the firm also reported that for the full year in 2024 the segment’s sales increased by 40% Y/Y to ¥5.61bn ($768.6m).
The company attributed the strong growth of the division largely to its exclusively licensed title San Guo: Mou Ding Tian Xia, which launched last year.
Meanwhile, its ads segment saw revenue increase by 24% in Q4 to ¥2.39bn ($327.2m), with yearly ad sales up by 28% to ¥8.19bn ($1,121.9m).
First profitable quarter
Overall, Bilibili reported a 22% rise in total net revenue to ¥7.73bn ($1,059.6m). Gross profit for the quarter increased by 68% Y/Y to ¥2.79bn ($382.0m), while net profit was ¥88.9m ($12.2m) – marking its first-ever profitable quarter.
For the full year, the firm saw revenue grow 19% Y/Y to ¥26.83bn ($3,675.9m). Gross profit rose by 61% Y/Y to ¥8.77bn ($1,202.0m), while the company reported a net loss of ¥1.36bn ($186.8m), narrowing by 72% Y/Y.
“We closed 2024 on a strong note, achieving our first quarter of GAAP profitability—a milestone reflecting the value of our community and our relentless effort to enhance our commercialization efficiency,” said Bilibili chairman and CEO Rui Chen.
“In the fourth quarter, our DAUs and MAUs reached 103m and 340m, respectively, with users spending an average of 99 minutes daily on our platform. Throughout the year, we advanced our commercialisation strategy and improved our products to meet users’ evolving content and consumption needs.”
He added: “We are also very encouraged by the emergence of new open-source AI models, making AI solutions accessible and cost-effective. Leveraging our high-quality and exclusive data assets, we expect to benefit even more from this remarkable revolution, unleashing greater value from our unique community.”
