Zynga sells Chartboost to LoopMe

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Mobile games publisher Zynga has sold mobile ads and monetisation platform Chartboost to LoopMe for an undisclosed fee.

LoopMe said the deal is part of its plans to expand its own AI-powered brand advertising and performance platform and grow its presence in the mobile apps ecosystem.

Zynga had previously acquired Chartboost for $250 million in 2021. At the time it was said to host more than 90 billion advertising auctions per month and engaged with over 700 million users.

“New home”

“We are proud of the work that we did with Chartboost during their time as part of our organisation, and are grateful to the contributions that they made to our business,” said Zynga president Frank Gibeau.

“We are confident that they will have a great new home and partner in LoopMe, and look forward to continuing our relationship in the coming years.”

LoopMe CEO and founder Stephen Upstone added: “We see mobile in-app and CTV as the future of brand advertising, and the acquisition of Chartboost brings us closer to making this vision a reality, bringing us closer to app publishers.

“Chartboost provides LoopMe with an exceptional team of mobile app experts, cutting-edge technology, and an extensive publisher network – all of which will significantly enhance our offering. I’m excited to see the impact this combination will have on results for LoopMe’s brand clients and Chartboost’s app publishers.”