How to Know What Kind of Game Trailer to Make | Video Game Trailer Academy

Here’s how you decide what style of trailer to make for your game, using a little bit of marketing 101

The tl;dr:

When you consider how much the people you’re targeting know about your game, it makes it easier to know what they need to see in the next trailer.

Blog post version:

Video Chapters

00:00 – Intro
00:12 – There are many types of trailers
01:02 – The Sales Funnel
02:07 – Stages of the funnel
02:53 – How to use the funnel
03:20 – Awareness
04:57 – Consideration
07:44 – Evaluation
09:01 – Customer
09:43 – True Fan
10:13 – The term “True Fan” is kind of gross
10:52 – Concluding thoughts on the funnel
12:13 – Lesson recap

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Links
Malcolm Gladwell on Spaghetti Sauce –
Why People Aren’t Buying Your Game –
Snow Runner’s Masterful Trailer Campaign –

Music from BattleBlock Theater OST

Trailers
BattleBlock Theater – 2010 Trailer –
Lab Rat – Official Reveal Trailer –
Firewatch – Reveal Trailer –
Untitled Goose Game – Pre-Alpha Gameplay Trailer –
Assassin’s Creed Revelations – E3 Trailer –
DEATHLOOP – E3 World Premiere Trailer –
Drake Hollow – Announce Trailer –
SnowRunner – Reveal Trailer –
Spelunky 2 – Gameplay Trailer –
Neo Cab – Story Trailer –
SnowRunner – Overview Trailer –
Pyre – Reveal Trailer –
Mosaic – E3 2019 Trailer –
Opus Magnum –
Creature in the Well – Gameplay Trailer –
Tactical Breach Wizards – Act One beta trailer –
Metro Exodus – Story Trailer –
Firewatch – E3 Trailer –
Everybody’s Gone to the Rapture – Launch Trailer
SnowRunner – United We Drive Trailer –
Deus Ex Human Revolution – 101 Trailer –
The Long Dark – The Vision – Part 1 (Developer Diary) –
Hades – v1.0 Launch Trailer –
Broforce – Alien Infestation Update Trailer –
Broforce – Tactical Update – Steam Workshop –
Noita – Snowy Update Trailer –
Inscryption – Accolades Trailer –
Ori and the Will of the Wisps – Accolades Trailer –
Stellaris – 4th Anniversary Trailer –
Assassin’s Creed Revelations – Gameplay Trailer –
Transistor – Reveal Trailer –
The Last of Us Part II – Reveal Trailer –
Subnautica Gameplay Trailer –
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ABOUT ME

Hi, I’m Derek Lieu and I make indie game trailers! I got my start in the movie trailer industry as an assistant editor at a house which produced trailers for: The Matrix Trilogy, Spider-Man, Pirates of the Caribbean and many more.

Over many years I worked as an editor and started making fan trailers for games, until eventually I got jobs at game trailer houses in Los Angeles where I worked on games like Mortal Kombat X, Shadow of Mordor and lots of LEGO games. Independently I’ve helped make trailers for games like: Half-Life: Alyx, Firewatch, Dead Cells, Subnautica, Spelunky 2, Ooblets, BattleBlock Theater and a lot more.

I’m using this channel to teach people about the art of making trailers via video essays, tutorials, reviews, and behind-the-scenes looks at my own work. I think about trailers a lot both for work and fun, so I have A LOT to say about them.

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