Marvel Rivals made Blizzard ask ‘what if we could just drop 30 new heroes into Overwatch?’ and inspired its biggest update ever

“Marvel Rivals definitely had an impact on us in a lot of different ways,” Overwatch 2 director Aaron Keller said during a panel at the 2026 Game Developers Conference on Friday. While Keller didn’t mention the popular Overwatch 2 competitor while talking about Blizzard’s efforts to revitalize its multiplayer shooter, a fan brought it up in the Q&A at the end of the panel. And he gamely tackled the question.

“I think one of the biggest ones was seeing the amount of excitement that new players to Rivals had for this big drop of heroes,” Keller said. “It got us talking about, hey, what if we could just drop 30 new heroes into Overwatch? What would the player reaction to that be? Because it almost felt like the release of that game was something like that.”