Sony Eyes IP Pickups With Aim Of Becoming ‘Entertainment Trading House’
Sony Group is looking to ramp up its acquisition of IPs in order to establish itself as an entertainment trading house, according to a report on Nikkei Asia.
The PlayStation console maker has been growing its investments over the years rather than creating new IP from scratch, which extends to other areas outside of video games. For example, it has investments in Kadokawa, which has has an extensive portfolio of young adult novels. The company’s investments into IP reached 1.9 trillion yen over the past seven years, which includes games, movies, and anime.
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A veteran of Sony has said that the process of purchasing, developing and combining business and IPs is to bolster value as an ‘entertainment trading house,’ and is a strategy that mirrors a number of major trading houses in Japan including Itochu, Mitsubishi, and Mitsui.
Daiwa Securities analyst, Ayaka Inomata, said “There’s a gap between the company’s current value and its stock price. One factor may be that the company is not disclosing enough information to enable a proper evaluation of its entertainment business.” A Sony representative said that the format holder will “enhance our disclosure moving forward.”
Back in September, Sony introduced Pollinator Network, an internal talent search system using generative AI to enhance matching accuracy. This resulted in over 200 cases of professional expertise and opinions being shared, including the application of gaming technologies to film production.
[Source – Nikkei Asia via ResetEra]
