Nintendo Announces ‘My Mario’ Product Line for Children, ‘Hello Mario’ app for mobile/Switch

Nintendo has unveiled ‘My Mario’, a new series of Mario-themed products designed for young children and their parents to enjoy together. This line of products will debut in Japan on August 26, 2025, at Nintendo TOKYO, Nintendo OSAKA, and Nintendo KYOTO, with select items scheduled for international release starting in 2026.

The launch lineup includes:

• Wood Block Sets featuring characters like Mario and Luigi, which can also function as amiibo for compatible games.
• Hello, Mario! Board Book published by Shogakukan, with interactive pages for children.
• Hello, Mario! App for smart devices and Nintendo Switch, allowing players to move Mario’s face and see his reactions.
• It’s Me, Mario! Stop Motion Shorts, free one-minute videos showcasing Mario’s expressions and movements.

Additional products, including apparel, plush toys, and general goods, are planned for future release. Nintendo says the series will continue to expand with new items over time.

Check out the official websites here (English) and here (Japanese).