Midnite games scores big with Play2Earn on iOS, boosting ROAS by +80%

• MAF brings rewarded ads to iOS.
• +150% increase in Day 30 retention.
• +80% boost in ROAS.

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Midnite Games is seeing strong iOS performance with its 2023 release, Survivor Idle Run, thanks to a new take on rewarded advertising.

The title, which blends idle mechanics with arcade-style running and zombie-shooting gameplay, recently became one of the first to test rewarded playtime ads on iOS through MAF’s Play2Earn format. Early results: a +150% increase in Day 30 retention and a +80% boost in return on ad spend (ROAS) compared to traditional multi-reward formats.

A new chapter for rewarded UA on iOS

Until recently, playtime-based rewarded ad formats were limited to Android, with Apple’s policies restricting their implementation on iOS. But with a redesigned model aligned with SKAdNetwork compliance, MAF became the first to bring playtime-based rewards to iOS.

For Midnite Games, that opened the door to testing a proven format on a new platform.

“We’d already seen great results with Play2Earn on Android, so when it became available for iOS, we were excited to test it,” said David Vignoni, founder of Midnite Games. “The retention and ROAS we’re seeing now clearly show the value of the format.”

MAF CBO Massimo Caroli said: “Play2Earn for Android was a strong performer from the start.

“But the real opportunity was always iOS. We’re seeing up to 25% more daily installs, D30 ROAS up to +80% higher, and retention lifts of +150% in early campaigns. It confirms what we always believed: iOS users are incredibly valuable, and by rewarding them for playtime, you get their full potential.”

With Play2Earn now live on iOS, MAF is opening the format to advertisers and publishers looking to replicate Midnite’s success. Explore the full case study to see what’s possible with rewarded playtime ads on iOS.