SAG-AFTRA reaches tentative deal with games companies to end strike

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Labour union SAG-AFTRA and major games companies have reached a tentative agreement on a new Interactive Media Contract that could put an end to the voice actors strike that has rumbled on for nearly a year. 

The deal is pending approval by the union’s National Board and ratification by members. Details will be shared with the ratification materials soon.

SAG-AFTRA said its members will continue striking until a suspension agreement is finalised with employers, which is expected to happen soon.

Nearing the end

SAG-AFTRA members have been on strike against video game companies since July 26th, 2024, following a 98.32% strike authorisation vote in September 2023.

The union went on strike over fears that game studios were forcing AI clauses into contracts, allowing actors’ likenesses to be scanned and reused without fair consent or pay. The group warned it could lead to actors being replaced by AI.

SAG-AFTRA represents approximately 160,000 members, including actors, recording artists, singers, stunt performers, voiceover artists, influencers and other entertainment and media professionals.

“Our video game performers stood strong against the biggest employers in one of the world’s most lucrative industries,” said SAG-AFTRA president Fran Drescher. “Their incredible courage and persistence, combined with the tireless work of our negotiating committee, has at last secured a deal. 

“The needle has been moved forward and we are much better off than before. As soon as this is ratified we roll up our sleeves and begin to plan the next negotiation. Every contract is a work in progress and progress is the name of the game.”

SAG-AFTRA national executive director and chief negotiator Duncan Crabtree-Ireland commented: “Everyone at SAG-AFTRA is immensely grateful for the sacrifices made by video game performers and the dedication of the Interactive Media Agreement Negotiating Committee throughout these many months of the video game strike. 

Patience and persistence has resulted in a deal that puts in place the necessary A.I. guardrails that defend performers’ livelihoods in the A.I. age, alongside other important gains. Thank you, Interactive Media Agreement Negotiating Chair Sarah Elmaleh and Chief Contracts Officer Ray Rodriguez for your hard work and advocacy in pursuit of this contract.”