US extends TikTok sale deadline by 75 days
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The US Trump administration has extended the deadline for ByteDance to sell its TikTok operations in the country by a further 75 days.
Back in January, the US Supreme Court rejected an appeal by the company against Congress’ divest-or-ban bill.
After his inauguration, President Donald Trump had given the company a 90-day reprieve to find a buyer, which was due to end on April 5th. The new deadline any potential deal until mid-June to complete, with the exception of another extension.
Should a buyer not be found, under the law passed by Congress, TikTok will be banned in the US.
Bidding war
A number of bidders have expressed interest in acquiring TikTok in the US, including MrBeast, Perplexity AI, Oracle Corp, Amazon and recently AppLovin.
In a post on Truth Social, Trump said a deal to sell the app has made “tremendous progress”.
“The Deal requires more work to ensure all necessary approvals are signed, which is why I am signing an Executive Order to keep TikTok up and running for an additional 75 days,” he said.
“We hope to continue working in Good Faith with China, who I understand are not very happy about our Reciprocal Tariffs (Necessary for Fair and Balanced Trade between China and the U.S.A.!).”
We previously spoke to industry experts about the potential impact a US TikTok ban might have on the mobile games sector. The social platform has become an important channel for user acquisition over the years.
“This won’t be a simple case of moving budget around to other platforms; TikTok is a very specific user base that many treat very differently to other platforms,” said NextBeat head of growth Ryan Davies.
