Festival of Colors event returns to Pokémon GO for 2025

The Pokémon GO “Festival of Colors” event kicks off Thursday, March 13, at 10:00 a.m. and runs until Monday, March 17, 2025, at 8:00 p.m. local time. During this time, Trainers will find a colorful surprise around PokéStops when they get close to them.

Event Bonuses during the Festival of Colors include the following:

• Lure Modules activated during the event will last for three hours.
• Bruxish will appear more frequently when Trainers use Incense.
• Take a few snapshots each day of the event for a surprise!*
• Incense (excluding Daily Adventure Incense) activated during the event will last for two hours.

If you’re lucky, you may encounter a Shiny Smeargle! Please note that Smeargle will appear in snapshots a limited number of times. Shiny Smeargle will not appear after the event, but it might return in future events.

For full details on the Festival of Colors event, check out the official Pokémon GO blog.