Hasbro gaming segment grows 22% as Monopoly Go adds $112 million to revenue in 2024
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Hasbro made $112 million from Monopoly Go in 2024 as sales in the company’s games division grew year-over-year.
According to the firm’s 2024 FY24 financials, the Wizards of the Coast and Digital Gaming segment saw revenue increase by 4% year-over-year to $1.5 billion. Operating profit increased by 20% Y/Y to $632m with an operating margin of 41.8%.
Breaking the figures down further, digital and licensed gaming revenue increased by 22% Y/Y to $471.7m, spurred on by the Scopely-developed Monopoly Go, which has generated billions of dollars to date since its 2023 release. Meanwhile, tabletop gaming sales decreased by 3% Y/Y to just over $1 billion.
Overall, Hasbro reported that 2024 revenue declined by 17% Y/Y to $4.1 billion. Operating profit reached $690 million, and adjusted operating profit surged by 76% to $839m.
In Q4 alone, Wizards of the Coast and Digital Gaming segment revenue fell by 7% Y/Y to $339m. Digital and licensing revenue rose 35% Y/Y to $132m, and tabletop gaming sales declined by 22% to $207m.
Total Hasbro revenue declined 15% to $1.1bn during the quarter. Operating profit increased to $60m, while adjusted operating profit climbed to $113m.
Improved performance
“I’m proud of our team for delivering what we promised in 2024: we grew in games and licensing, stepped up our operational efficiency, and vastly improved the performance of our toy business,” said Hasbro CEO Chris Cocks.
“In 2025, we’re excited to bring a stellar lineup of toys and games to fans, expanding the reach of our IP through outstanding partnerships while we continue to focus on operational rigor and anticipating the future of play.”
Hasbro chief financial officer and COO Gina Goetter added: “The Hasbro team delivered our 2024 plan, significantly improved profitability and strengthened the balance sheet while continuing to invest in the business and return cash to shareholders.
“We are optimistic about growth opportunities in 2025 and beyond as we execute our strategy behind a powerful portfolio of brands.”
