In-game audio advertising platform Odeeo secures $5 million funding round for global expansion

• Odeeo intends to expand its current operations in North America as well as Asian territories such as Korea and Vietnam
• Odeeo co-founder and president Elad Stern has also relocated from Tel Aviv to New York

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Global in-game audio advertising platform Odeeo has closed a $5 million funding round from existing and new investors. 

Kprea’s Atinum joined investors Play Ventures and Anton Gauffin to help fuel Odeeo’s global expansion. Odeeo is looking to expand in key markets, primarily North America, where it is already growing its US team operations. The new funds are timed with these expansion efforts. 

Earlier this year, Odeeo partnered with MENA-based Evolution Media Group to help brands and publishers in the region create relevant audio ads. Odeeo will also partner with Atinum to create a greater presence in Asian territories, including Korea and Vietnam, alongside its existing partnerships in Japan. 

Strategic partnerships

“Atinum prides itself on unearthing companies with high growth potential. Odeeo has the intrinsic value a VC seeks in its investments. Odeeo has the magic combination of technology, people, traction and scalability, and it perfectly complements our portfolio,” said Sang-Ho Park, managing director of Atinum Investments.

“We are delighted to welcome Atinum Investments to the Odeeo family, and we’re excited that they share our vision for how the power of audio can evolve the gaming industry. Their expertise in gaming and tech, as well as their strong presence in one of gaming’s largest markets, will be critical to helping Odeeo meet the worldwide demand for our offerings,” said Amit Monheit, Odeeo CEO and co-founder. 

In addition to the funding and expansion news, Odeeo co-founder and president Elad Stern has relocated from Tel Aviv to New York to join VP of marketing Dan Feldstein, commercial lead Hames Kowan, and agency sales lead Kathleen Verdugo.

“In-game audio has become much more mainstream in the past two years, and nowhere is more critical to adoption than the US market. I’m very excited to be moving to New York to open Odeeo’s first full American office and work with the US team to champion in-game audio solutions to the world’s biggest advertisers and agencies,” said Stern.