Kraft announces Mac & Cheese with Super Mario Power-Up Shapes

Kraft has announced a brand new variety of Mario themed Mac & Cheese. The new version is called “KRAFT Mac & Cheese Super Mario Power-Up Shapes”. You won’t find the shapes of Mario or Luigi in this edition. Instead, there are three shapes inspired by power-ups from the Mario series: the Fire Flower, Super Star, and Super Mushroom.

Super Mario Power-Up Shapes will be available in box form, as well as in 4-packs of the smaller Easy Mac cups. Availability may vary by location, but Kraft says that it’s “now rolling out in major retailers nationwide”.

Ashleigh Gibson, the Senior Director of Marketing for KRAFT Mac & Cheese, had the following to say about the announcement:

“In today’s fast-paced world, it has become increasingly difficult for families to find time to enjoy meals together. We’ve always helped families reground, reset, and reconnect during mealtime. It’s important to us that we continue providing that reassuring comfort, which is why we’re excited to partner with Nintendo on the newest addition to our shapes portfolio. We look forward to bringing families back together at the table, bonding over two things we know they love – KRAFT Mac & Cheese and Super Mario.”