AVOW and Samsung partner to expand advertising reach in European market

• Through the partnership, both mobile marketers and app developers can tackle challenges such as fraud detection, rising costs, and user engagement

App growth marketing company AVOW has partnered with Samsung to unlock advertising opportunities within its Galaxy Store for app developers and mobile marketers.

The agreement gives AVOW key rights to manage advertising on Samsung’s Galaxy Store across the European Union, where the smartphone manufacturer holds a 34% share of the European smartphone market. 

By combining AVOW’s media buying and performance marketing expertise with Samsung’s extensive user base the aim is that marketers can use ad formats to target previously untapped consumer segments in Europe, a move which could greatly benefit app developers reach new audiences.

Addressing critical challenges 

Through the partnership, both mobile marketers and app developers can tackle challenges such as fraud detection, rising costs, and user engagement. By utilising Samsung’s ad placements – now managed by AVOW – marketers get fraud-free user growth and can engage with brand-loyal Samsung customers.

AVOW CEO and co-founder Robert Wildner says: “The foundation of our collaboration is built on trust and our shared vision of advancing the mobile advertising industry. This new chapter will help us offer fresh and unique opportunities for mobile marketers to tap into Samsung’s extensive European market.” 

Samsung executive and mobile ecosystem partnerships lead, Domingo Mendez comments: “Partnering with AVOW is the logical step forward to optimizing our mobile inventory sales in the EU. AVOW’s unparalleled expertise and innovative approach to mobile OEM advertising will enable us to reach more consumers and provide a seamless mobile and app experience. We look forward to the opportunities this partnership will bring.”