Call Of Duty: MW3 Players ‘Grinded More Than A Full Plate’ On Thanksgiving Holiday

Call Of Duty: Modern Warfare 3 might not have experienced the best reception at launch, but it doesn’t appear to be impacting the game’s popularity. After Activision revealed last week that the latest entry had set new “engagement records”, the official Call of Duty social media account has now highlighted the game’s Thanksgiving success.

Although no specific numbers were provided, apparently Modern Warfare 3 players “racked up the most hours per player for a new premium Call of Duty release” during the Thanksgiving holiday period since 2019. Activision has also used this opportunity to remind players Shipment is being added to the playlist later this week.

Call of Duty: “Y’all grinded more than a full plate on Thanksgiving holiday. #MW3 players racked up the most hours per player for a new premium Call of Duty release during the holiday weekend since 2019. Now let’s beat it, Shipment gets added to the playlist this Thursday.”

This boost in player hours may have been assisted by Modern Warfare 3’s Black Friday sale, with the game getting a surprise 48-hour discount on the Xbox Series X|S with a 15% discount. MW3 has already received a number of updates and will be receiving its Season 1 update early in December.

This launch follows on from Microsoft’s acquisition of Activision Blizzard in October for the record sum of $69 billion. While Call of Duty is now technically an Xbox IP, Microsoft has made a number of 10-year arrangements with other platforms and services to ensure the Call of Duty series is more accessible than ever before.